• Google and other search engines regard a link to one of your pages from another website as a form of recommendation of that page, and will give your page a better rating as the number of back-links increases.

    Just as recommendations are subject to scrutiny of course, and links from websites that are relevant to your area of business and that are also ranked highly themselves will contribute far more to your own ranking.

    Plan for long term - Quality not quantity

    Developing back-links takes time. Time initially to plan and establish your initial set of back-links, but also time needs to be taken at regular intervals in the future, in order to continue to establish new quality links to your pages. A good set of back-links to your website will get the most out of your on-page optimisation efforts.

    Find out where other sites get their links

    You can easily research where any website is linked to from other places on the Internet. You may be interested to find out where similar websites, competitors, suppliers, customers and other local businesses get their links from.  To find out who links to bbc for example, type into Google   "link:www.bbc.co.uk" 

    Suggestions for establishing new links

    You can easily research where any site or page is linked to, from other places on the Internet. You may be interested to find out where similar websites, competitors, suppliers, customers and other local businesses get their links!

    To find out who links to us for example, type into Google "link:www.ekit.co.uk".You can do the same for Yahoo and Bing. More information about this in our PDF Document titled: Search Engine Optimisation.

    • Global search engines & directories: Yahoo, MSN, Google, DMOZ
    • Local and Iindustry specific directories
    • Forums: business, local government, indus try specific
    • Blogs and the social networks, social Book mark and social media websites
    • Advertising directory free listings: Yell, Kelly Search, Thompson, Applegate, Europages
    • Customer & supplier websites

    How to write the HTML for a good backlink

    Backlinks from 3rd party websites are almost the same as your internal website links, only on other websites, you will not always have control of exactly how to format the Hyperlink. Remember, if you can, always use your keyphrase as the link text. Again. more details on how to write and structure links can be found in our PDF Document titled: Search Engine Optimisation.

    Watch out for link spam

    Unfortunately, Link building as a form of promotion is abused by spammers.  Most people who have used Internet forums and blogs will have come across link spam. These links are established by automated computer programs and the links are usually of an inappropriate or random subject and appear out of context to the location where they are found. This is called link-spamming.
     
    Be very careful if you employ anyone to assist you with link building.  Make sure that the company uses ethical 'white-hat'  techniques to build backlinks. Never use link spamming techniques to falsely push up the ratings of web pages in search engines. Long term it will not do you any favours.
     

    Eventually, with a well optimised site and a growing number of quality backlinks, if you deserve to get to the top, you will do!  Remember that your link strategy needs to be to have on-going efforts with your link building -  it is not a task that is simply finished with the launch of your website.