Online product presentation
Proper presentation of a product online will have a significant role in helping a visitor make the decision to purchase.
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The Internet is a great place to trade, regardless of how developed your business is.
The internet can be a cost-effective way to reach a wider audience to sell products and services, even for the smallest businesses.
In many ways the Internet makes it possible for smaller businesses to compete on an equal stage with larger companies.
The complexity of the e-commerce solution you require depends largely on your business size, model and the volume, number and nature of the products and services you want to offer for sale online.
At the most basic level, you may have a company that only sells one specific product. In this instance, a simple e-commerce system can be adopted.
On the other hand, a large company selling thousands of different products globally needs a somewhat more complex system. This would need to be scalable and compatible for users across the world and integrated to the point that it can help manage the business sales, stock, supply and finances etc.
It is most likely that you fit somewhere in between these two examples!