Presentation of a product online plays a significant part in helping a visitor make the decision to purchase. Knowing the product, what a potential buyer wants to know and see about a product and how to best present that online is one of the pieces in the puzzle of a successful e-commerce site.
Getting this presentation right involves publishing all the right information about the product, publishing quality images and/or video in the right format. using the right language to help sell you product is also a factor - sell the benefits!
You may also have links on the same page to similar products, complementary products, or asoociated clients, news stories or people associated with the product.
Example Page Layouts: Product Listing; Product details; Products with options;